OUR PROFILE

We are here to provide the best services, with our expertise and capabilities since our launch in 2003, and thanks to Allah and our competent staff, we became one of the first companies in Assir region (a Closed Saudi Joint Stock Company) that owns a number of diverse brands, which cover and meet all our customers’ needs, whether from the residents of Assir region or its valued visitors.

ABOUT FRD

Food Resources Development Company (FRD) was established in 2003 as an individual establishment and with a seafood restaurant, and after 3 years, its founder sensed the importance of the role of the food sector and its economic size, especially the food and beverage management. Strategic goals and plans were developed, specialized cadres and staff were attracted, and the launch of Food Resources Development Company (FRD) was announced to be based in Assir region in the south of the Kingdom of Saudi Arabia, with a paid-up capital of (15,000,000) as a Saudi Joint Stock Company.

Food Resources Development Company (FRD) is trying to be at the forefront of restaurant and cafe service providers with a variety of brands (Karkand Restaurant – Naranj Restaurant – Shayzar Palace Restaurant – Malabar Restaurant – Sal63on Restaurant- Yola Restaurant – Lounge Foie – Wmeq – Qootek store – Nutrition Sources – Sources of Support).
What distinguishes Food Resources Development Company (FRD) is its capabilities and infrastructure that enable it to compete with major international companies. It owns a central kitchen, the first in Assir region, which was opened in 2012.
It also owns the Feed Food Factory on a total area of ​​10,000 square meters.
In order to innovate in the rehabilitation of employees and the people of the region, a training center specialized in the field of food and beverages (management – hall – kitchen – food safety) has been established.

OUR VISION

To host our valued clients with passion and love, introducing our products with professionalism and creativity, and strictly adhering to food safety regulations and ensuring food safety and security in the Kingdom of Saudi Arabia.

OUR MISSION

To enrich the world of hospitality with our creativity, the quality of our services, the diversity of our products, and raising the level of commercial performance.

OUR GOAL

To incorporate a Saudi company with a global nature that fulfills the aspirations of the people of the Kingdom of Saudi Arabia with its high mission, high goal, assuming its responsibilities and entering the Saudi capital market by 2022.

OUR VALUES

We are always looking forward to

welcome to all that is new…passionate about learning and quickly adapting…we stand when we stumble and turn it into success…we celebrate all our achievements… and we are not satisfied with them, we compete honorably and do not underestimate our competitors… but we trust our abilities and capabilities. (Our success is a good example to be followed)

 

We are responsible entity

We act like FRD owners We all take responsibility… We know what we have to do… We work hard. (We are aware of what we say, and we fulfill what we promise).

 

We are cooperative

to the extent that we are open to everyone to exchange ideas, experiences and opinions, everyone’s interest is above personal interests (hand in hand to achieve our aspirations)

 

We are committed

to our Islamic morals and ethics, Arabic principles and national values, the requirements of government departments, the application of international food safety standards, and the selection of the best raw materials with the highest standards and criteria of responsibility. (Quality…red line).

 

We are social people

Our humanitarian actions stem from the heart. We do not expect anything in return from them. Our social contributions yield good… because they are a pure seed.